Projection of diversity in Higher Education. A study of an institutional communication media in a Spanish university

The way in which diversity is conveyed through the media can reflect attitude of communicators themselves and contribute to shaping society’s attitudes towards diversity. aim study was identify how by University Society. A content analysis diversity-related news items University’s Institutional Newspaper Journal Pablo de Olavide (DUPO) (626 out 3,186 published between 2016 2019, a full rector’s term) conducted. Heterogeneity identified: gender, functional, cultural, sexual, religious age, with gender functional or disability being predominant. Dissemination linked fields social sciences, humanities sport. Communicators were government teams, slightly larger role for women. In conclusion, institutional communication carried from most common official channel university analysed majority compared actions professors researchers, heterogeneous conception found, linking it issues inequalities violence.